design | creative consultant | brand strategy

about us

WalkupToDesign | Brand | Creative | Marketing

Beth and her team have a unique combination of creative, analytic and interpersonal skills that they bring to every client and brand. Together we’ve created some amazing 360 degree event experiences.
— Jennifer Welding, Founder - Incontro Events 

I’m a creative brand designer and strategist with 20+ years of experience crafting distinctive branding, campaigns, and marketing assets for international motorsports, onsite events, and global fashion brands—including the Indianapolis Motor Speedway, Finish Line, Spanx, and WISPA.

With deep expertise in both physical and digital environments, I bring brands to life through design that builds lasting value. I love collaborating with clients to turn vision into meaningful, memorable brand experiences.

 

CREATIVE PROJECTS INCLUDE:

  • Colorado State University

  • Guidepost Brewing Company 

  • Incontro Events

  • Indianapolis International Airport

  • KAR International

  • Sage Hospitality Group

  • The Packaged Good

  • The Barntenders

  • WISPA