design | creative consultant | brand and marketing strategy
Paiva Holiday Ad

Paiva Brand

Paiva was a visionary all women's athletic retail concept from Finish Line.  Before Nike Goddess, Lucy, and Lululemon ever entered the retail environment Paiva stores were up and running (pun intended). I was the lead designer on every aspect of the Paiva brand for Finish Line, including in-store design, packaging, displays, windows, and all print design.